Hi, I’m Ömür.
A digital marketer and multidisciplinary creative, blending strategy, content and data to build brands people connect with.
I’ve grown audiences for mobile games at Coda Labs, built a growth strategy for OpenWeather and founded my own brand, Pür London. Along the way, I’ve learned that the best marketing starts with understanding people, then uses stories and data to turn their attention into action.
Tools I Use
What I Bring
Content & creative
Storytelling
Social & video content
Video editing
Photography
Creative testing
Brand building
Strategy
Digital marketing strategy
Audience research & segmentation
PESTLE & SWOT
Funnel planning
Channels
Social media
Email marketing
Paid social
Campaign tracking
SEO
Doubling quality entries to the
OpenWeather Challenge
Strategy · Funnel · Email · Social · SEO
I led a team that built a full-funnel strategy for the OpenWeather Foundation to double the quality entries to its annual Challenge, from 281 to 600. We audited 362 past entries, mapped competitors and audiences, and designed a plan around partner multipliers, LinkedIn-first social and a six-email lifecycle, forecast to deliver £5 per quality submission. We then presented it to the Foundation’s leadership.
Helping launch mobile games that
made £2.3M+
Content · Creative testing · Paid social · Analytics · Insight
At Coda Labs I worked through a high-growth phase in which we launched multiple mobile games. I tested content ideas, analysed engagement data and fed insights back to product and creative teams. That included the best-practice guidelines for the 15-second test ads that decided which games were worth scaling: hook players in 2–6 seconds, show gameplay only, and use callouts that make the game instantly clear.